-Published on January 11, 2013
-The Huffington Post
-http://www.huffingtonpost.com/2013/01/11/starbucks-coffee-truck_n_2458549.html?ir=Small+Business
Starbucks is an international, popular, and massive business. Almost everyone around the world knows about it and has tried it at least once. It is quite known and has huge business and millions of customers. A recent photo taken in New York City shows how a Starbucks truck is put next to a coffee stand and immediately all customers become pulled towards the Starbucks truck. Starbucks does smart business. They moved to a location that already had a coffee stand, advertised and gave away free coffee, and automatically had customers running to them. The coffee stand that was right next to the Starbucks truck had probably only one customer. This article shows how symbols and propaganda that are known by many people grab people towards them like a magnet. The symbol in this situation is the Starbuck's logo that automatically attracted all attention. It is heartbreaking knowing that simple, not popular, and hard working businesses suddenly lose all their business because of a widely known, cheap, and smart company. Starbucks is such a huge business that it seems like it controls the world and overtakes all other coffee companies.
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